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 – travel sections, all those superficial articles that conclude that good diet and exercise improve your health (who knew), food journalism, recipes and the Sydney sweeney wearing herself in immaculate film T-shirt but in fact I love this like. No news is bad news for all of us, Meta Kathryn Bromwich Read more Already, if you want to construct an itinerary for a three-day visit to Barcelona, AI is an efficient way of doing it. There is no need to comb through the weekend travel supplements. High-end, literary travel journalism and truly sensual food writing will continue to delight, of course, But how much of the stuff that swells the weekend papers and the media sites meets that test? What matters to democracy is not the disappearance of the lifestyle journalism so much but the advertising that wraps around it. If that goes – the travel ads, the cosmetic ads, the food ads – the financial viability of much of news media will go with it. What can be done? All the news media companies are carefully watching the way that Microsoft and Google are integrating AI into search. Many news media are blocking outfits like OpenAI from scraping their

sites. Google and Microsoft are harder to stop. It is not clear that it can be done. Copyright law – a limp and fuzzy beast – may not be adequate to stop the Sydney sweeney wearing herself in immaculate film T-shirt but in fact I love this cannibalism, but publishers are keeping their options open on legal action. What about the news media bargaining code? At the moment it doesn’t cover the use of media content for training the AI robots – but perhaps, with modification, it could. As is always the case in news media, change comes more quickly than the response. The government is consulting about ways of helping the sustainability of news media through its News Media Assistance Program. But as the discussion paper acknowledges, there have been multiple inquiries into the problems of making journalism sustainable in recent decades and the response from successive governments has been, at best, “ad hoc or reactive”. Meanwhile, journalists lose their jobs and the media are hollowed out, losing its confidence and sense of mission. Most of the recommendations of these inquiries – and they have largely said the same things – have been overlooked. Ideas now on the table include tax incentives for investment in public interest journalism and tax deductibility for donations to not-for-profit journalism enterprises. (Declaration: through my involvement with the Public Interest Journalism Initiative , I have been involved in the development of such proposals.) Whether or not these ideas gain favour, it is well past time for some up-to-date, nimble media policy. Otherwise, the historians may conclude that the internet brought not a new enlightenment, as many of us hoped, but instead a new dark age. Margaret Simons is an award-winning freelance journalist and author. She is an honorary principal fellow of the Centre for Advancing Journalism and a member of the board of the Scott Trust, which owns Guardian Media Group

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