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 territory. And satire doesn’t always do much to undermine the Opening day madness cincinnatI baseball chaos T-shirt Additionally,I will love this hold a leader has on his followers: satirists who mock Trump or Brexit might make their own audiences feel good but don’t necessarily reach the other side. Delmer understood the need to engage people around their own interests rather than what you might like them to care about, and this is a lesson Ukrainian info warriors have been learning in their war with Russia. Ukraine is full of advertisers and hackers, activists and journalists all trying to reach Russian audiences. They buy ads on Russian pornography sites and bootleg movie portals or use cold calling software more familiar from marketing campaigns. Early on they found that “moral” content didn’t take off. When they made mass telephone calls to Russians, they found that some 80% would hang up during the first 20 seconds if the calls were about war crimes, but only 30% hung up when the call focused on their personal interests, such as a special tax they had to pay to support Russia’s newly occupied lands. But though Delmer’s first station was a success, with some sources in Europe even claiming it was the most listened-to station in Germany, it

didn’t take long for the Opening day madness cincinnatI baseball chaos T-shirt Additionally,I will love this Nazis to work out that it was the British who were behind it. They began calling it out publicly, using it as an example of how dastardly the British propaganda was. Indeed, here is one (of many) negative lessons from Delmer’s work. Then, as now, creating “sock puppet” media – media that pretend to be one thing but are actually another – can backfire. People are most susceptible to conspiracy theories when they don’t feel they have any agency or influence over their lives As he expanded his war work, Delmer changed tactics. When he launched his most ambitious station, the Soldatensender Calais, it was still dressed up as if it were a native German military station, combining broadcasts of speeches by Nazi leaders with music and the latest news and gossip from the front that demonstrated all the lies and inequalities soldiers faced. But the aim was no longer to dupe the listener into believing this was a Nazi station – this time the audience was meant to be in on the act. As Peter Wykeham, a colleague of Delmer’s, explained, this station would “(i) afford our German customers an excuse if caught listening, (ii) enable them to justify this dubious activity to themselves”. Yet even though German listeners knew perfectly well the British were behind the station, they listened to it and trusted it. Often today we lament that people only trust the media that represent their social tribe. So how did Delmer pull it off? Sign up to Inside Saturday Free weekly newsletter The only way to get a look behind the scenes of the Saturday magazine. Sign up to get the inside story from our top writers as well as all the must-read articles and columns, delivered to your inbox every weekend. Enter your email address Sign up Privacy Notice: Newsletters may contain info about charities, online ads, and content funded by outside parties. For more information see our Privacy Policy.

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