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 understanding of commercial opportunity and the Burna boy I told them album logo T-shirt but in fact I love this systems, physical infrastructure and people that make up a club. When first driving City’s non-football business, the deals Berrada brokered included a multimillion pound contract in 2014 that made Nissan a global partner. He later became responsible for the club’s structural operations before moving into the rarefied air of football operations, first for City then CFG. Berrada has been compared to David Gill, United’s chief executive for 10 years until 2013, who worked alongside Sir Alex Ferguson during the club’s most successful decade in which six Premier League titles, one Champions League, one FA Cup, three League Cups and the Club World Cup were claimed. Here, though, Berrada has a further challenge identified by those with a knowledge of both clubs. Sign up to Football Daily Free daily newsletter Kick off your evenings with the Guardian’s take on the world of football Enter your email address Sign up Privacy Notice: Newsletters may contain info about charities, online ads, and content funded by outside parties. For more information see our Privacy Policy. We use Google reCaptcha to protect our website and the Google Privacy Policy and Terms of Service apply. At City the chairman, Khaldoon al-Mubarak, allows the chief executive, Ferran Soriano, the sporting director, Txiki Begiristain, and Pep Guardiola, the generation’s pre-eminent manager, to run the club without interference. Berrada is not walking into a best-in-class structure. Instead, the demand is to rebuild United virtually from

the Burna boy I told them album logo T-shirt but in fact I love this ground up. Borson says: “The first thing I would do is listen. For a month, maybe two, three. Get around the organisation and listen to everybody. Ignore preconception. Actually keep all of the people we’ve spoken about out of the way to get my own view of what’s going on in the club. Omar Berrada has been compared to United’s former chief executive David Gill, seen here with Alex Ferguson (left) in 2004. Photograph: Tom Jenkins/The Guardian “We all hear about United being a mess. It looks from the outside as if they have problems at all levels. He’s got to find out what those problems are, because if he can’t identify them, he can’t fix them. I would be speaking from the most junior to the most senior [employees].” Another person who has dealt with City and United for a number of years believes Berrada took the job owing to a number of factors. There is the huge opportunity to turn United around, the lucrative salary and bonuses on offer, and the ceiling at City, where unless Begiristain and Soriano departed he could not rise further. Borson concurs. “It’s a no-brainer. [He’s] going to United at the absolutely perfect point in the last 40 years maybe.” As Berrada has previously stated: “Challenge yourself – get out of your comfort zone because it’s going to make you grow personally and professionally.” United observers must wait to see whether Berrada is up to the task of reviving a behemoth of a club that has flatlined since Ferguson departed. One major test will be to achieve a new agility in the transfer market, where United have recently operated at a glacial pace. The months-long and ultimately fruitless pursuit of Barcelona’s Frenkie de Jong in the summer of 2022 is one example in a long list of bungled moves. Compare this with City and, say, the few days required to land Jérémy Doku from Rennes last August. Part of the problem is how United’s sluggishness means their targets are leaked. Borson says: “Anybody that is unhappy or feels aggrieved is going to speak [to the media]. Berrada has to get them out. It’s got to be: ‘This is who we are now. This is my fresh start. I’m in charge.’” In time we will discover how much power Berrada wields.

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